![]() If the context is meant to undermine or devalue the original work that is the subject of the GIF itself, then it would be incredibly difficult to make a case for fair use. In this case, the GIF itself doesn’t matter as much as what it represents and the context it’s shared under. You could insert a GIF of something that represents how you feel-happy, sad, stressed, bored, etc. For example, someone might say to describe how your day is going with only GIFs. Most of the time the GIFs get shared because of the context. In fact, many bloggers and entrepreneurs use GIFs to insert some personality into their content. Sharing GIFs has become an accepted practice. Nowadays social media is dominant and most, if not all, bloggers, share content on different social platforms, emails, blog posts, videos, etc. ![]() Context of shared gifs is a key aspect for fair use This means you can use that GIF freely without worrying about copyright infringement. If a GIF usage is determined to be fair use, then that work will be transformative, and will not affect the original work. To learn more about fair use and how it’s decided, make sure to read this post here to learn more about copyright and fair use.
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